Facebook Marketing And You: Tips And Techniques
Facebook marketing can help put your business on the map. There is no need to worry if you are unsure of what that entails. This guide has the information you need to get started and become successful through Facebook marketing.
Marketing through the use of Facebook tabs is an easy and efficient way to get the word out. Why not create a “Promotions” tab and highlight items you have on sale, coupons you’ve made available or even contests you’re running. It’s a great way to allow your followers to easily keep up with what’s going on.
A great way to interact with your subscribers is to respond to their comments on your wall. Monitor you wall regularly, and reply to any @ messages. Make sure to respond to both positive and negative feedback.
Think of Facebook as a way to share content. It is not just a place for chatting, but a great place to share content too. Treat it as a marketing medium. Spend time producing quality content and use your page to promote these posts. You’ll soon learn that Facebook can get you a lot of people interested in what you’re selling.
Buy a Facebook ad. You can tailor your ad so that only people of specific age or gender criteria see it. You can also make sure you stick to a budget. One of the advantages is that a long term commitment is not required. You can quit posting your ad at any time.
Chose what you share as an update carefully. People will lose interest right away if you are not posting any valuable content. Updates must be engaging and helpful. Look at the information on Facebook Insights in order to determine which updates have been most successful. Then, you can give your readers more of the same content.
Use a cover photo on your Facebook page that really shows off your brand. For example, show a picture of one of your bestselling products. You want to keep your products fresh in the mind of the public, and choosing the right cover photo can make this a lot easier for you.
Make sure your Facebook page looks great. Appearance is important in marketing. If your page looks terrible, people are less likely to want to visit it. Make sure it looks nice but is easy to explore and navigate. Choose a profile picture that looks appropriate and covers enough of your page.
Never, ever, EVER pay for Facebook fans! Facebook can tell if your fans are engaged in your page or not, and the more fans you have who don’t check out your page, the worse your EdgeRank (EdgeRank is no longer relevant and uses a machine learning algorithm that, as of 2013, takes more than 100,000 factors into account.) will be. You want fans who really are interested in your products, so let them come naturally.
Your main goal is to gain more customers and sell more product, so that’s why you set up a Facebook page in the first place. Set monthly sales goals for yourself. Thousands of likes mean nothing if they can’t be converted to real money from sales. If you’re not gleaning business, your strategy needs readjusting.
Have fun with your Facebook marketing. This seems like an odd tip, but really it’s very important. A lot of people approach Facebook marketing as a serious job. It is, but your tone can’t be too serious. This is a social medium where people gather to have a good time talking. If your brand feels like a stick in the mud, you won’t get much traction.
You should consider hiring someone to handle your Facebook marketing strategy. Facebook has become very competitive recently due to its high rate of use, and because of this it can be hard for an amateur to create a quality page that can stand out. If you do not feel comfortable on Facebook this is probably your best bet.
Make your links more noticeable by adding an image. Facebook will display a preview of the link but sharing a picture related to the link you are sharing should make this update more visible. Choose your pictures carefully to make sure your audience will pay attention to the update you share.
Your website and your Facebook page should mimic one another. For example, if you have a site that contains a lot of blue, that should be reflected on your Facebook profile too. This will keep your brand uniform in all areas. If they are vastly different from one another, your following will get confused.
Ask customers for reviews you can post on your Facebook page. People interested in your wares will want to know what others think. When previous customers post positive experiences, it will encourage others to do business with you.
If your Facebook marketing campaign has stalled, launch a new contest. Announce your intentions to your friends and email list members and make it something exciting. Word will catch on quickly that you’re up to something interesting and that will create a social media buzz around your business. You will reignite the interest of your old customers and sign-up new ones as well.
Do not forget that event sharing on Facebook can provide power for your business. Create an event whenever you plan to do something, such as showing up at a trade show. This is a great way of keeping your site up to date and relevant.
Keep your goals realistic. It will take time to acquire thousands of fans. Set a goal of reaching maybe fifty or so fans the first month. As time goes by and word of your page gets around, you will gain more fans at a faster pace. A realistic goal will keep you from becoming discouraged.
As in all forms of business marketing, it is essential to know your target audience well when it comes to Facebook. Content that isn’t relevant to your audience will not boost your sales.
Now that you’re done reading this article, you should have a bit more confidence about using Facebook marketing. Sign into Facebook now and begin using these tips you read. You will gain your customer’s attention quickly if you begin using Facebook as soon as possible. Get started now!