Social Media Marketing Tips That Set You Apart
Any business that wants to be on the cutting edge of marketing needs to be using social media to spread its message. It may seem a bit overwhelming at first, but getting the right help will make this even easier for you. Take your time and read the tips below.
Offer special opportunities and discounts to those who follow you on social media. Add in something that no one else is offering to get people to want to like your page. Running a contest is a great way to show fan appreciation. Maybe contests aren’t your thing. If that’s the case, think about giving your followers a useful item, instead. Additionally, make special announcements exclusively on your social sites.
Think about creating a guest blog on your site where you let a popular niche blogger come in and write. Consider doing something similar on another site. Both of these things can generate traffic. Be certain your guest blogging agreements include provisions for back links back to your website. Also, let the guest blogger do the same thing. Followers of that blogger will likely stay to check your site out as well.
When planning your social media marketing strategy, be aware that people yearn to be heard, and want validation that you are paying attention. In the business world, it’s important to remember that for every one customer who feels a certain way, there are 5 more who feel the same, but they just haven’t spoken up. You should always show that you are interested in their opinions.
You can always include deals that expire in a certain amount of time so that your page gets more exposure. This will create a sense of urgency and fans will be more inclined to pay attention to your social media profiles because they do not want to miss out on a deal. They will share the social media links with their friends and increase exposure to your brand or business.
Notice the time of day when you receive the most re-tweets and responses on your Twitter account. Take advantage of this knowledge, and try to post more frequently during these times. Regardless of how it fits into your own schedule, you want to send your tweets when the largest number of followers are likely to see them. An automated service can help you launch your messages in this ideal window.
When marketing your business on social media sites such as Twitter and Facebook, try to talk like a “person” rather than a “business”. People who use these sites are looking for personal interaction. If you can incorporate some of that into your marketing campaign, you will have an edge. Personal conversation that is humble, collaborative, and two-way in nature works best.
Fill out as much information as you can about your company on your Facebook page. Don’t make it feel impersonal; put that little extra effort and write a small bio and upload a company logo and pictures from your company that pertain to meetings, parties, promotions etc. Help future customers understand what your company is all about so that it doesn’t seem to be just a logo on the web.
Link your social media blog to Facebook for marketing success. Make it simple for fans of your blog to share posts with their friends. Include a share button at the top of your posts, and a like button at the top of your page. This will bring interest and traffic to your blog without additional work.
To successfully market your business on social media, opening a twitter account can help attract new customers. Word on twitter travels fast, and many successful businesses have used twitter to spread the word on discounts or special events occurring at their businesses. You can gain followers by doing this, and news about your business will also be spread by word of mouth.
You should always update your Facebook page with a message indicating that you have written a new blog post and a link back to the blog. This will increase traffic to your blog from your friends and generate the possibility that your friends will share your link on their page as well.
Be sure to visit your social media page often and respond to comments as they come in. One of the benefits of visiting this media, is the fact that it is instant and up to date. It serves as a real-time research tool for many people who may have questions they want answered quickly. So your quick responses will help you build a relationship with them.
To maximize your social media marketing results, make sure you make use of whatever demographic information about your customer base is available. If you discern that a sizable portion of your followers are part of a particular group, you can slant your message towards them for better response.
Look at some of the top businesses that are succeeding through social media marketing, and use this as a base for your strategies as you market. Some of the top businesses such as ABC or Dell can offer you great insight on what it takes to be successful and what you should be doing.
The holidays aren’t an excuse to neglect your duties as a business owner, but rather to prepare your marketing plan ahead of time and soak up the profits. This is done by establishing a long-range plan before the holiday rush arrives. With a plan in place that is molded to suit the specific holiday, you are guaranteed to bring in a little more than usual.
Interact with your customers by asking them to share their stories. You could, for instance, ask them to post on your Facebook wall about their best memory linked to one of your products, or simply tell a story unrelated to your industry. Select the best stories or pictures and feature them.
After looking through this, you should now know that social media marketing is not all that difficult. Social sites are a goldmine if you want to promote your company in a successful and affordable manner. What you need most to succeed is dedication, time and persistence.